Humectants

Humectants are available as clear viscous liquids or crystalline solids that attract moisture to the skin, preventing dehydration. They are widely used in serums, creams, and hair care for lasting hydration and improved spreadability. 

Popular INCI ingredients in this segment include Glycerin and Sodium PCA. Regulatory focus includes purity and microbial stability in water-rich formulations. Subtypes include sugar-derived humectants for natural appeal and polyol-based options for enhanced hydration.