Anne Charpentier

Anne Charpentier spent more than 20 years in the cosmetic field, first of all as business manager in Europe [Dermscan Laboratory] for tolerance and efficacy testing for cosmetics and ingredients; and then as marketing manager for cosmetic active ingredients [Soliance].

In 2006 she founded her company ATTRACTION consulting. For 10 years now, she has supported SME's company owners in the diagnosis and development of their marketing and business activities for missions in France and abroad. 

Anne took the new orientation of social media as an essential B2B tool 3 years ago.

Since 2016, she launched SkinObs, the 1^st platform dedicated to in vivo efficacy testing, enabling cosmeticians to find for each claim the adapted methods and relevant CRO’s which can help to evaluate their product activity. 

After a chemical training in France and Germany, Anne completed her scientific and technical knowledges by two Master degrees in International Business Management [Lyon] and in Marketing [Grenoble].