Cosmetics & Personal Care Formulations with Wetting Agents
20 formulations found
Baby Care: Baby Shampoo by Croda
by Croda
This baby shampoo features CROVOL™ A-70 and CRODATERIC™ CAS 50, naturally derived surfactants that give this formula its mildness. Besides its ability to reduce the irritation of surfactant/shampoo systems, CROVOL A-70 is also used here as a wetting agent and fragrance solubilizer. CRODATERIC CAS 50 is a mild foam booster and produces a creamy lather. CROTHIX™ is used to thicken the formula. Using a fragrance with a 'baby-fresh' smell adds to its appeal.
Decorative cosmetics: Complete Coverage Foundation (W/O)
by ABITEC Corporation
Polyglyceryl-3 Monooleate is used as a pigment wetting agent and as an emulsifier in this foundation. Polyglyceryl-6 Octastearate is also an emulsifier. Hydrogenated Soybean Oil and Hydrogenated Soybean Oil provide occlusion and emolliency, respectively.
Hair Care: Salon Molding Gel - Low Solids
by Lubrizol
Men's Products: This formula uses Fixate™ Superhold Polymer instead of traditional fixative polymers. This polymer provides a strong, hard hold without flaking and also provides superior high humidity resistance that is not seen in typical mass market styling products. Self-wetting Carbopol® Ultrez 21 Polymer provides easy, efficient thickening and excellent clarity in this low solids hair gel. This formula can be optimized for cost by reducing the level of humectants (Propylene Glycol, Sorbitol and Glycerin).
Wetting Agents
Category overviewWetting agents are clear liquids that improve the spreadability and absorption of formulations by reducing surface tension. They enhance pigment dispersion in makeup, aid penetration in skincare, and boost foam formation in cleansers.
Popular INCI ingredients in this segment include Polysorbates, Lecithin, and PEG-derivatives. As demand for mild, plant-based wetting agents grows, formulators are shifting toward eco-friendly alternatives. Regulatory oversight ensures these agents maintain purity and function safely in cosmetic formulations.
Decorative Cosmetics: Liquid Eyeliner - Wet Look Effect
Liquid eyeliner with WorléeBase AQ 77266/1 for a deep black and dramatic wet look effect. The eyeliner is smudge-proof and quick drying. WorléeBase AQ 77266/1 is a ready-to-use predispersed pigment dispersion. It relieved the working with pigments and save expansive process time and equipment.
Decorative Cosmetics: Long-Wearing Creamy Foundation with Sunscreen
by Floratech (Cargill)
The jojoba-derived Floraesters IPJ in this cream makeup formula provides a silky skin feel, improves application properties, and increases 'playtime.' Floraesters IPJ is an excellent pigment wetting agent, and improves pigment dispersion in this formula. Floraesters K-20W Jojoba imparts long-wearing, smudge-resistant
qualities to the product.
Baby Care: Easy Clean Wet Wipes
by Croda
Baby care is about convenience and wet wipes are a perfect example. This formulation is easy to use,
mild and natural with Arlatone V-175 providing excellent natural emulsification while preventing the
formulation draining in pack. Crodamol IPIS provides mild cleansing and Crodamol ISIS provides
excellent barrier restructuring properties to help keep skin clean, soft and free from irritation.
Decorative Cosmetics: Maximum Shine Lipstick
by Lubrizol
A very glossy lipstick, with colors and pearls. Schercemol™ DISM and TISC Esters provide excellent shine. Schercemol™ DISM Ester also functions as a superb wetting agent for the pigments, providing a perfect match between the stick tone and write-off.