Wetting Agents

Wetting agents are clear liquids that improve the spreadability and absorption of formulations by reducing surface tension. They enhance pigment dispersion in makeup, aid penetration in skincare, and boost foam formation in cleansers. 

Popular INCI ingredients in this segment include Polysorbates, Lecithin, and PEG-derivatives. As demand for mild, plant-based wetting agents grows, formulators are shifting toward eco-friendly alternatives. Regulatory oversight ensures these agents maintain purity and function safely in cosmetic formulations.