Cosmetics & Personal Care Formulations with Wetting Agents
20 formulations found
Hair Care: FUN-ky Wet Fibers
by Lubrizol
Cut loose and style wild with this red, stretchy, taffy-like glue. This formula, which contains Fixate™ Superhold Polymer, offers unbelievable shaping power, super stiff hold and superior humidity resistance. The addition of PEG-90M gives this formula a stringy, 'funky' texture. Carbopol® Ultrez 21 Polymer features easy, self-wetting addition and efficient thickening in this unique formula. Schercemol™ DISF Ester imparts a healthy shine.
Decorative Cosmetics: Long-Wearing Creamy Foundation
by Floratech (Cargill)
The jojoba-derived Floraesters IPJ in this cream makeup formula improves the skin feel, improves application properties, and increases playtime. Floraesters IPJ is an excellent pigment-wetting agent, improving pigment dispersion in this formula. Floraesters K-20W Jojoba imparts long-wearing and smudge-resistant qualities to the product.
Wetting Agents
Category overviewWetting agents are clear liquids that improve the spreadability and absorption of formulations by reducing surface tension. They enhance pigment dispersion in makeup, aid penetration in skincare, and boost foam formation in cleansers.
Popular INCI ingredients in this segment include Polysorbates, Lecithin, and PEG-derivatives. As demand for mild, plant-based wetting agents grows, formulators are shifting toward eco-friendly alternatives. Regulatory oversight ensures these agents maintain purity and function safely in cosmetic formulations.
Hair Care: Salon Molding Gel - Low Solids
by Lubrizol
Men's Products: This formula uses Fixate™ Superhold Polymer instead of traditional fixative polymers. This polymer provides a strong, hard hold without flaking and also provides superior high humidity resistance that is not seen in typical mass market styling products. Self-wetting Carbopol® Ultrez 21 Polymer provides easy, efficient thickening and excellent clarity in this low solids hair gel. This formula can be optimized for cost by reducing the level of humectants (Propylene Glycol, Sorbitol and Glycerin).
Decorative Cosmetics: Liquid Eyeliner - Wet Look Effect
Liquid eyeliner with WorléeBase AQ 77266/1 for a deep black and dramatic wet look effect. The eyeliner is smudge-proof and quick drying. WorléeBase AQ 77266/1 is a ready-to-use predispersed pigment dispersion. It relieved the working with pigments and save expansive process time and equipment.
Sun Care: Feel Good–Wet and Dry by Dow
by DowDuPont (Dow)
'Feel Good - Wet & Dry' is formulated with EPITEX™ AC Water Resistance Polymer that provides sunscreen formulators with 40 to 80 minutes of excellent water resistance in ethanol-based sunscreens. The superior compatibility of EPITEX™ AC with organic UV filters results in faster and more uniform film formation that offers the potential for enhanced skin protection. A formulation by Dow.
Decorative Cosmetics: Pink Coral Lip Plumper
by Lubrizol
This lip plumper contains light and heavy Schercemol™ Esters which are well-balanced for a perfect blend of slip on application with targeted delivery and limited tack. A UV absorber and extracts are included for protection and conditioning, while the essential fatty acid based Schercemol™ TIST Ester delivers superior moisturization. Chamomile and honey extracts keep the lips soft and luxurious while the hint of peppermint is delightful to taste
Decorative Cosmetics:SPF Long-Lasting Lipstick
by Kobo Products
The pigments contained in this formulation have excellent compatability with the skin. They are a very good formulation choice for lip products because of the oils that are normally used to prepare lipsticks. Mica (and) Titanium Dioxide provides a shimmering effect on the lips while Silica Microspheres give a glide on application. Active Ingredients Titanium Dioxide 4.90%
Hair Care: Hair Color Pomade Base
by DowDuPont (Dow)
A glossy cream pomade in which various iron oxide pigments can be added to create a dramatic effect when applied to hair. Amerlate P assists in the wetting out and spreading of the pigments in the pomade, as well as on the hair. Amerchol L-101 acts as the primary emulsifier. UCON™ 50-HB-660 smoothes out the carbomer feel, while UCON™ LB-1145 leaves a shiny gloss to the hair.