Cosmetics & Personal Care Formulations with Wetting Agents
20 formulations found
Baby Care: Baby Shampoo by Croda
by Croda
This baby shampoo features CROVOL™ A-70 and CRODATERIC™ CAS 50, naturally derived surfactants that give this formula its mildness. Besides its ability to reduce the irritation of surfactant/shampoo systems, CROVOL A-70 is also used here as a wetting agent and fragrance solubilizer. CRODATERIC CAS 50 is a mild foam booster and produces a creamy lather. CROTHIX™ is used to thicken the formula. Using a fragrance with a 'baby-fresh' smell adds to its appeal.
Hair Care: FUN-ky Wet Fibers
by Lubrizol
Cut loose and style wild with this red, stretchy, taffy-like glue. This formula, which contains Fixate™ Superhold Polymer, offers unbelievable shaping power, super stiff hold and superior humidity resistance. The addition of PEG-90M gives this formula a stringy, 'funky' texture. Carbopol® Ultrez 21 Polymer features easy, self-wetting addition and efficient thickening in this unique formula. Schercemol™ DISF Ester imparts a healthy shine.
Wetting Agents
Category overviewWetting agents are clear liquids that improve the spreadability and absorption of formulations by reducing surface tension. They enhance pigment dispersion in makeup, aid penetration in skincare, and boost foam formation in cleansers.
Popular INCI ingredients in this segment include Polysorbates, Lecithin, and PEG-derivatives. As demand for mild, plant-based wetting agents grows, formulators are shifting toward eco-friendly alternatives. Regulatory oversight ensures these agents maintain purity and function safely in cosmetic formulations.
Decorative Cosmetics: Liquid Eyeliner - Wet Look Effect
Liquid eyeliner with WorléeBase AQ 77266/1 for a deep black and dramatic wet look effect. The eyeliner is smudge-proof and quick drying. WorléeBase AQ 77266/1 is a ready-to-use predispersed pigment dispersion. It relieved the working with pigments and save expansive process time and equipment.
Hair Care: Salon Molding Gel - Low Solids
by Lubrizol
Men's Products: This formula uses Fixate™ Superhold Polymer instead of traditional fixative polymers. This polymer provides a strong, hard hold without flaking and also provides superior high humidity resistance that is not seen in typical mass market styling products. Self-wetting Carbopol® Ultrez 21 Polymer provides easy, efficient thickening and excellent clarity in this low solids hair gel. This formula can be optimized for cost by reducing the level of humectants (Propylene Glycol, Sorbitol and Glycerin).
Baby Care: Easy Clean Wet Wipes
by Croda
Baby care is about convenience and wet wipes are a perfect example. This formulation is easy to use,
mild and natural with Arlatone V-175 providing excellent natural emulsification while preventing the
formulation draining in pack. Crodamol IPIS provides mild cleansing and Crodamol ISIS provides
excellent barrier restructuring properties to help keep skin clean, soft and free from irritation.
Decorative Cosmetics:SPF Long-Lasting Lipstick
by Kobo Products
The pigments contained in this formulation have excellent compatability with the skin. They are a very good formulation choice for lip products because of the oils that are normally used to prepare lipsticks. Mica (and) Titanium Dioxide provides a shimmering effect on the lips while Silica Microspheres give a glide on application. Active Ingredients Titanium Dioxide 4.90%
Hair Care: Hair Color Pomade Base
by DowDuPont (Dow)
A glossy cream pomade in which various iron oxide pigments can be added to create a dramatic effect when applied to hair. Amerlate P assists in the wetting out and spreading of the pigments in the pomade, as well as on the hair. Amerchol L-101 acts as the primary emulsifier. UCON™ 50-HB-660 smoothes out the carbomer feel, while UCON™ LB-1145 leaves a shiny gloss to the hair.