Cosmetics & Personal Care Formulations with Wetting Agents
20 formulations found
Baby Care: Baby Shampoo by Croda
by Croda
This baby shampoo features CROVOL™ A-70 and CRODATERIC™ CAS 50, naturally derived surfactants that give this formula its mildness. Besides its ability to reduce the irritation of surfactant/shampoo systems, CROVOL A-70 is also used here as a wetting agent and fragrance solubilizer. CRODATERIC CAS 50 is a mild foam booster and produces a creamy lather. CROTHIX™ is used to thicken the formula. Using a fragrance with a 'baby-fresh' smell adds to its appeal.
Decorative cosmetics: Complete Coverage Foundation (W/O)
by ABITEC Corporation
Polyglyceryl-3 Monooleate is used as a pigment wetting agent and as an emulsifier in this foundation. Polyglyceryl-6 Octastearate is also an emulsifier. Hydrogenated Soybean Oil and Hydrogenated Soybean Oil provide occlusion and emolliency, respectively.
Hair Care: FUN-ky Wet Fibers
by Lubrizol
Cut loose and style wild with this red, stretchy, taffy-like glue. This formula, which contains Fixate™ Superhold Polymer, offers unbelievable shaping power, super stiff hold and superior humidity resistance. The addition of PEG-90M gives this formula a stringy, 'funky' texture. Carbopol® Ultrez 21 Polymer features easy, self-wetting addition and efficient thickening in this unique formula. Schercemol™ DISF Ester imparts a healthy shine.
Wetting Agents
Category overviewWetting agents are clear liquids that improve the spreadability and absorption of formulations by reducing surface tension. They enhance pigment dispersion in makeup, aid penetration in skincare, and boost foam formation in cleansers.
Popular INCI ingredients in this segment include Polysorbates, Lecithin, and PEG-derivatives. As demand for mild, plant-based wetting agents grows, formulators are shifting toward eco-friendly alternatives. Regulatory oversight ensures these agents maintain purity and function safely in cosmetic formulations.
Decorative Cosmetics: Liquid Eyeliner - Wet Look Effect
Liquid eyeliner with WorléeBase AQ 77266/1 for a deep black and dramatic wet look effect. The eyeliner is smudge-proof and quick drying. WorléeBase AQ 77266/1 is a ready-to-use predispersed pigment dispersion. It relieved the working with pigments and save expansive process time and equipment.
Decorative Cosmetics: Long-Wearing Creamy Foundation
by Floratech (Cargill)
The jojoba-derived Floraesters IPJ in this cream makeup formula improves the skin feel, improves application properties, and increases playtime. Floraesters IPJ is an excellent pigment-wetting agent, improving pigment dispersion in this formula. Floraesters K-20W Jojoba imparts long-wearing and smudge-resistant qualities to the product.
Decorative Cosmetics:SPF Long-Lasting Lipstick
by Kobo Products
The pigments contained in this formulation have excellent compatability with the skin. They are a very good formulation choice for lip products because of the oils that are normally used to prepare lipsticks. Mica (and) Titanium Dioxide provides a shimmering effect on the lips while Silica Microspheres give a glide on application. Active Ingredients Titanium Dioxide 4.90%
Hair Care: Hair Color Pomade Base
by DowDuPont (Dow)
A glossy cream pomade in which various iron oxide pigments can be added to create a dramatic effect when applied to hair. Amerlate P assists in the wetting out and spreading of the pigments in the pomade, as well as on the hair. Amerchol L-101 acts as the primary emulsifier. UCON™ 50-HB-660 smoothes out the carbomer feel, while UCON™ LB-1145 leaves a shiny gloss to the hair.