Cosmetics & Personal Care Formulations with Substantivity Agents
32 formulations found
Toiletries: Clear Roll-On Antiperspirant
by AkzoNobel
This formulation demonstrates the multi-functional effectiveness of the CELQUAT® H-100 conditioning polymer in a clear antiperspirant system. Not only can this cationically modified cellulosic polymer be substantive to skin to enhance product aesthetics, it can also build viscosity in this high electrolyte environment. In this prototype, the CELQUAT H-100 polymer provides a good sensorial feeling and body, even without any additional emollient agent or thickener.
Hair Care: Enriched Hair Glosser
by Lubrizol
Adds shine and tame frizz with this rich, creamy emulsion. Three different esters provide conditioning and gloss without greasiness in this non-silicone formula. Hydramol™ TGL Ester adds emolliency and conditioning to the water phase and serves as a substantive humectant in this product.
Skin Care: Dichromatic Moisturizing Warming Mask
by Floratech (Cargill)
Floraesters K-100 Jojoba provides a substantive, pleasant, and smooth skin feel to this mask. Florasomes Jojoba provides fragrance and color signals to enhance the formula's appeal. Magnesium sulfate soothes and softens rough skin while providing a delightful heating sensation.
Substantivity Agents
Category overviewSubstantivity agents appear as water-soluble or oil-dispersible conditioning ingredients. Key features include improved longevity of actives, enhanced moisture retention, and resistance to wash-off, making them ideal for long-wear cosmetics, hair masks, and sun care products.
Popular INCI ingredients in this segment include Polyquaternium-10, Hydrolyzed Proteins, and Cationic Guar Gum. Trends show substantivity agents being incorporated into barrier-focused and wear-resistant formulations. Regulatory considerations revolve around ensuring mildness and optimal skin compatibility.
Hair Care: Conditioning and Shine Gel
by DowDuPont (Dow)
UCARE™ Polymer JR-30M provides not only substantive conditioning but assists in forming a noncarbomer-based gel system together with CELLOSIZE™ Polymer PCG-10. Glucam E-20 moisturizes and plasticizes the hair while Glucam P-20 adds shine and gloss.
Skin Care: Replenishing Facial Cream with Biopolymer BHA-10
by Vantage
A facial cream with a velvety feel which is highly substantive to the skin for ultra moisturization and soothing properties. Biopolymer BHA-10 provides a substantive film with extended hydration. Lipomulse Luxe is a complete emulsifier system that forms liquid crystals to further increase emulsion stability and also produces an elegant, soft skin feel.
Decorative Cosmetics: UV Mousse Foundation
by Grant Industries
This is a hot-pour demo formula with SPF~15 for Gransil MLB, Granpowder T-35, Granpowder Z-35, Gransil EP-LS, Gransil EPSQ and Gransil 530. Gransil 530 provides an exceptionally silky feel and prolonged substantivity, and leaves a soft film on skin to protect the skin moisture. Gransil EP-LS provides a matte appearance on skin, oil thickening, cushioning, and cost-performance properties.
Hair Care: Gentle-Scalp Hair Relaxer
by Floratech (Cargill)
This product is specially formulated to reduce scalp damage and hair breakage, while chemically straightening the hair. Floraesters K-100 Jojoba is a botanically-derived substantive ingredient which, when combined with glycerin, helps to hold moisture in the hair. The combination of Floraesters 20 Jojoba and Floraesters 30 provides emolliency and occlusivity that protects the hair from breakage and reduces the damaging effect of relaxer actives on the scalp while leaving the hair smooth, soft, and silky. (Base should be used in combination with the Activator prior to hair application. The weight use ratio of Base to Activator is 3:1.)
