Cosmetics & Personal Care Formulations with Substantivity Agents

32 formulations found

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Skin Care: Cleansing Cream

by DowDuPont (Dow)

BIOCARE™ Polymer HA-24 is designed to deliver Hyaluronic Acid as a substantive molecular complex to the skin. Enhances softening and lubricating properties without greasiness or tackiness. This formulation is very effective on dry areas, such as heels and elbows. Water-retaining function holds moisture yet allows skin to breathe. Ohlan contributes to the stability of the w/o cream. Amerlate P is an excellent emollient.

Skin care: Oil-Free Makeup Remover

Crystal-clear solution designed to remove eye makeup without leaving an oily residue. Glucamate SSE-20 and Glucamate DOE-120 and the surfactant work gently to dissolve makeup. Glucam P-10, a water soluble emollient, and BIOCARE™ Polymer BHA-10, a substantive humectant, leave the delicate tissue around the eye moisturized and conditioned. Suitable to use with pads.

Hair Care: Enriched Hair Glosser

by Lubrizol

Adds shine and tame frizz with this rich, creamy emulsion. Three different esters provide conditioning and gloss without greasiness in this non-silicone formula. Hydramol™ TGL Ester adds emolliency and conditioning to the water phase and serves as a substantive humectant in this product.

Substantivity Agents

Category overview

Substantivity agents appear as water-soluble or oil-dispersible conditioning ingredients. Key features include improved longevity of actives, enhanced moisture retention, and resistance to wash-off, making them ideal for long-wear cosmetics, hair masks, and sun care products.

Popular INCI ingredients in this segment include Polyquaternium-10, Hydrolyzed Proteins, and Cationic Guar Gum. Trends show substantivity agents being incorporated into barrier-focused and wear-resistant formulations. Regulatory considerations revolve around ensuring mildness and optimal skin compatibility.

Skin Care: Cationic Skin Moisturizing Lotion

CELQUAT® SC-240C polymer is a highly substantive cationic polymer, leaves a soft conditioning after feel. TAPIOCA PURE starch is a high purity native starch imparts a soft, cushion-like skin feel.

Skin Care: Dry Skin Cream (W/O) with SiBrid® DE-23 by Gelest

by Gelest (Mitsubishi Chemical)

This Dry Skin Cream (W/O) with SiBrid® DE-23 is a rich emollient that provides a rich, cushiony, and substantive feel to skincare products.

A formulation by Gelest.

Hair Care: Non-Aerosol Natural Hold Mousse

This clear mousse utilizes CELQUAT® SC-240C polymer, which provides substantivity to the hair, excellent wet/dry combability, and excellent hair manageability.

Hair Care: Cyclomethicone-Free Extreme Conditioning Hair Serum

by Grant Industries

This intense conditioning hair serum features Gransil 530. It provides an exceptionally silky feel and prolonged substantivity, and leaves a soft film on skin to protect the skin moisture.

Hair care: Conditioning Crème Rinse

This crème rinse formula is enhanced by the conditioner, UCARE™ Polymer JR- 30M, which is substantive to the hair. CELLOSIZE™ Polymer PCG-10 is added to build viscosity.

Skin Care: Replenishing Facial Cream with Biopolymer BHA-10

by Vantage

A facial cream with a velvety feel which is highly substantive to the skin for ultra moisturization and soothing properties. Biopolymer BHA-10 provides a substantive film with extended hydration. Lipomulse Luxe is a complete emulsifier system that forms liquid crystals to further increase emulsion stability and also produces an elegant, soft skin feel.

Skin Care: Moisturizing Foaming Facial Cleanser with Biopolymer HA-24 Bio

by Vantage

An elegant daily use foaming facial cleanser to gently clean the skin and provide substantive moisturization from Biopolymer HA-24 Bio.

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