HYDROXYETHYLCELLULOSE

Hydroxyethylcellulose is used as a binding, emulsion-stabilizing, film-forming, and viscosity-controlling agent in cosmetics and personal care products. It is used as a thickener, rheology modifier, and syneresis control agent in toothpaste formulations where high di- and trivalent salt tolerance is required. It is compatible with most co-ingredients and gives a very good slip to the formulas. It efficiently thickens shampoos, body washes, and shower gels. 

It makes skin and hair products thicker and easier to apply on the skin or hair. When added to water, it swells into crystal-clear gels. It improves the product's texture and feel. It reduces the skin’s irritation potential and makes hair gels less sticky.