About American Colors

American Colors, a U.S.-based specialty color house founded in 1975. The company designs and produces color pigments, dyes, and effect materials for cosmetic and personal care markets. Their expertise centers on high-performance colorants with controlled particle sizes and optical effects tailored for makeup, nail, hair, and decorative cosmetics. They offer pigments, pearlescent materials for stability, dispersion, compatibility, and safety in cosmetic formulations. By working closely with formulators, American Colors helps ensure color consistency, reduce issues such as settling or discoloration, and enable novel visual effects (shimmers, mattes, color shifts). Thereby, they help enhance both aesthetics and performance in makeup and personal care lines.