Hydroxyethyl Urea. Gmoist® HEU by Shanghai JAKA Biotech is a super cosmetic softener and moisturizer with strong hydroscopicity and water-retaining capacity. It improves skin feeling and thereby helps reduce the use level of conditioning agents in the formula. It increases the product's frost resistance and enhances the stability of the emulsifying products. It is neither sticky nor greasy and has broad pH adaptability. The collaborative moisturizing capacity enables products to have a better moisturizing effect, thus it is very suitable for use in cold and dry winter. Gmoist® HEU is applicable in lotion, gel, essence, emulsion, cream, skin- and hair care products.
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