Dimethicone. Potenza™ Vivid by Reed Pacific is an alkyl methyl siloxane. It is an easy to formulate microencapsulated ingredient. It offers non-sticky and oil-free skin feel as well as improves spreading, product performance and stability. It is compatible in water-based and low viscosity formulations. It reduces incompatibility of skin as well as maintains rheology and viscosity of the product. Potenza™ Vivid is used in color cosmetics applications. Its shelf life is 12 months.
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