easy-hance™ wetting agent

easy-hance™ wetting agent by Ashland is a nature-derived, biodegradable superwetting agent.

• It is designed specifically for textured hair.
• It enables faster and more efficient wetting.
• It improves detangling and fiber alignment.
• It provides better product performance in leave-on and rinse-off applications.
• It helps reduce water consumption and cleansing time.
• easy-hance™ wetting agent offers moisturization, definition, enhancing curl definition and manageability.
• It reduces reliance on heavy oils and silicones.
• It is suitable for both wet and dry phases.
• It is used at low levels with high efficacy.
• It provides broad formulation compatibility.
• It works across sulfate-free systems.
• It is used in shampoos, conditioners, sprays and hair masques.