Cosmetics & Personal Care Formulations with Substantivity Agents
32 formulations found
Toiletries: Clear Roll-On Antiperspirant
by AkzoNobel
This formulation demonstrates the multi-functional effectiveness of the CELQUAT® H-100 conditioning polymer in a clear antiperspirant system. Not only can this cationically modified cellulosic polymer be substantive to skin to enhance product aesthetics, it can also build viscosity in this high electrolyte environment. In this prototype, the CELQUAT H-100 polymer provides a good sensorial feeling and body, even without any additional emollient agent or thickener.
Hair Care: Enriched Hair Glosser
by Lubrizol
Adds shine and tame frizz with this rich, creamy emulsion. Three different esters provide conditioning and gloss without greasiness in this non-silicone formula. Hydramol™ TGL Ester adds emolliency and conditioning to the water phase and serves as a substantive humectant in this product.
Hair care: Hair Conditioner by Dow Chemical
by DowDuPont (Dow)
This conditioner has been formulated as a daily use conditioner for normal hair.
Two conditioning agents have been added to impart softness and body to the hair.
It is easily rinsed leaving little build-up. The METHOCEL* cellulose ethers adds
viscosity, and acts as a film former assisting conditioning agents to adhere to the
hair shaft. METHOCEL is substantive to the hair allowing for easy comb through
wet hair.
Substantivity Agents
Category overviewSubstantivity agents appear as water-soluble or oil-dispersible conditioning ingredients. Key features include improved longevity of actives, enhanced moisture retention, and resistance to wash-off, making them ideal for long-wear cosmetics, hair masks, and sun care products.
Popular INCI ingredients in this segment include Polyquaternium-10, Hydrolyzed Proteins, and Cationic Guar Gum. Trends show substantivity agents being incorporated into barrier-focused and wear-resistant formulations. Regulatory considerations revolve around ensuring mildness and optimal skin compatibility.
Hair care:2-in-1 Shampoo with ARLASILK™ PLN
by Croda
This highly substantive formulation provides excellent wet comb, lubricity, builds body for limp hair and leaves a soft after-feel. ARLASILK PLN acts as a unique formulation aid by emulsifying the silicones and removing the need for homogenization. ARLASILK SV functions as a novel silicone deposition aid.
Decorative Cosmetics: UV Mousse Foundation
by Grant Industries
This is a hot-pour demo formula with SPF~15 for Gransil MLB, Granpowder T-35, Granpowder Z-35, Gransil EP-LS, Gransil EPSQ and Gransil 530. Gransil 530 provides an exceptionally silky feel and prolonged substantivity, and leaves a soft film on skin to protect the skin moisture. Gransil EP-LS provides a matte appearance on skin, oil thickening, cushioning, and cost-performance properties.
Hair Care: Gentle-Scalp Hair Relaxer
by Floratech (Cargill)
This product is specially formulated to reduce scalp damage and hair breakage, while chemically straightening the hair. Floraesters K-100 Jojoba is a botanically-derived substantive ingredient which, when combined with glycerin, helps to hold moisture in the hair. The combination of Floraesters 20 Jojoba and Floraesters 30 provides emolliency and occlusivity that protects the hair from breakage and reduces the damaging effect of relaxer actives on the scalp while leaving the hair smooth, soft, and silky. (Base should be used in combination with the Activator prior to hair application. The weight use ratio of Base to Activator is 3:1.)
Hair Care: Basic Hair Conditioner by Evonik
by Evonik
Basic Hair Conditioner is a cationic emulsion formula for excellent combability without loss in volume. It contains Varisoft BT 85 Pellets which improves wet and dry combability. It provides good antistatic properties and makes hair soft and silky. It also offers substantivity to hair and skin and spreads easily on hair.
A formulation by Evonik.
A formulation by Evonik.
Toiletries: PEG-Free Body Wash by Floratech
by Floratech (Cargill)
Floraesters K-20W Jojoba plays a dual role in this unique body wash. First it is used as a naturally derived neutralizer for the polymer system in this formula. Second, it imparts an unmistakable skin feel after use that is substantive, moisturizing and smooth to the touch. The Florabeads create a visual effect, and add an exfoliating experience to the body wash.
