Cosmetics & Personal Care Formulations with Substantivity Agents

32 formulations found
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Toiletries: Clear Roll-On Antiperspirant

by AkzoNobel

This formulation demonstrates the multi-functional effectiveness of the CELQUAT® H-100 conditioning polymer in a clear antiperspirant system. Not only can this cationically modified cellulosic polymer be substantive to skin to enhance product aesthetics, it can also build viscosity in this high electrolyte environment. In this prototype, the CELQUAT H-100 polymer provides a good sensorial feeling and body, even without any additional emollient agent or thickener.

    Hair Care: Enriched Hair Glosser

    by Lubrizol

    Adds shine and tame frizz with this rich, creamy emulsion. Three different esters provide conditioning and gloss without greasiness in this non-silicone formula. Hydramol™ TGL Ester adds emolliency and conditioning to the water phase and serves as a substantive humectant in this product.

      Hair Care: "Vive" Intense Anti-Frizz Hair Serum

      by Grant Industries

      This intense anti-frizz serum features Gransil 314. Gransil 314 provides an exceptionally silky feel and prolonged substantivity, leaving a soft film on skin to protect the skin moisture barrier.

        Substantivity Agents

        Category overview

        Substantivity agents appear as water-soluble or oil-dispersible conditioning ingredients. Key features include improved longevity of actives, enhanced moisture retention, and resistance to wash-off, making them ideal for long-wear cosmetics, hair masks, and sun care products. 

        Popular INCI ingredients in this segment include Polyquaternium-10, Hydrolyzed Proteins, and Cationic Guar Gum. Trends show substantivity agents being incorporated into barrier-focused and wear-resistant formulations. Regulatory considerations revolve around ensuring mildness and optimal skin compatibility.

        Sun Care: Super-Substantive Sunscreen

        by Floratech (Cargill)

        This sunscreen formula contains a Floraesters K-20W with glycerin combination which has been shown to provide extended moisturization.

          Hair Care: Basic Hair Conditioner by Evonik

          by Evonik

          Basic Hair Conditioner is a cationic emulsion formula for excellent combability without loss in volume. It contains Varisoft BT 85 Pellets which improves wet and dry combability. It provides good antistatic properties and makes hair soft and silky. It also offers substantivity to hair and skin and spreads easily on hair.

          A formulation by Evonik.

            Skin Care: Anti-Ageing Moisturizer

            by Dow Corning

            Oil-in-Water skin cream with anti-aging benefits

              Hair Care: Non-Aerosol Natural Hold Mousse

              This clear mousse utilizes CELQUAT® SC-240C polymer, which provides substantivity to the hair, excellent wet/dry combability, and excellent hair manageability.

                Hair care: Conditioning Crème Rinse

                This crème rinse formula is enhanced by the conditioner, UCARE™ Polymer JR- 30M, which is substantive to the hair. CELLOSIZE™ Polymer PCG-10 is added to build viscosity.

                  Skin Care: Moisturizing Foaming Facial Cleanser with Biopolymer HA-24 Bio

                  by Vantage

                  An elegant daily use foaming facial cleanser to gently clean the skin and provide substantive moisturization from Biopolymer HA-24 Bio.

                    Skin Care: Fruitrageous Moisturizing Lotion

                    by Floratech (Cargill)

                    This soothing lotion gives a moisture treatment to dry skin. It contains a UVB sunscreen and Floraesters K-20W Jojoba, which help the product last longer, imparting substantial skin protection throughout the day. For a lighter skin feel, yet continued strength and substantivity, the formulator may reduce the level of Floraesters K-20W Jojoba to 5%. Florasomes provides an eye-catching appearance and a pleasant, fruity fragrance.
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