Plasticizers

Plasticizers are clear liquids or soft waxes that improve flexibility, durability, and texture in mascaras, nail polishes, and styling gels. They prevent brittleness and cracking, ensuring a smooth, long-wearing application. 

Popular INCI ingredients in this segment include Glycerin, Triethyl citrate, and Castor oil. Bio-based plasticizers are gaining popularity. Regulatory assessments ensure non-toxic, long-wear formulations that comply with global safety standards.