Cosmetics & Personal Care Formulations with Moisturizing Agents

808 formulations found

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Decorative Cosmetics: Sunset Coral Lip and Cheek Cream by Elementis

by Elementis

This Sunset Coral Lip and Cheek Cream is a light and hydrating lip and cheek cream that comes in one of the vibrant WSGN trend colors of the year 2025 Sunset Coral. It features:

BENTONE® LUXE XO: which provides emulsification and rheological properties for silicone-free water in oil systems. It creates extremely stable emulsions with the ability to create a variety of textures.

MEADOWESTOLIDE®: which offers improved lip moisturization. It enhances pigment delivery and color pay-off in cosmetics.

A formulation by Elementis.

Skin Care: Tone-Up Water Drop Emulsion by Provital

by Provital

It is a waterdrop emulsion, a water in oil formulation, with a high percentage of water that is delivered on the skin upon application. It provides moisture, a comfortable application, and an immediate whitening effect.

A formulation by Provital.

Toiletries: Intimate Wash

by Dr. Straetmans (Evonik)

Offers mild cleansing and moisturizing. It is a PEG-free and sulphate-free product.

Moisturizing Agents

Category overview

Moisturizers enhance hydration, elasticity, and barrier protection in skincare and hair care. They improve softness, prevent dryness, and provide lasting comfort across various formulations.

Popular INCI ingredients in this segment include Glycerin, Hyaluronic Acid, and Sodium PCA. Trends show multifunctional, bio-based hydrators are on the rise. Hyaluronic Acid purity and microbial content must meet global cosmetic standards.

Skin Care: Moisturizing and Smoothing Lotion for Seniors by AAK

Moisturizing and Smoothing Lotion for Seniors is rich lotion that effectively moisturizes rough, dry and even flaking mature skin. It leaves distinctive layer, softening and smoothing skin and includes actives to reinforce the skin barrier.

A formulation by AAK.

Hair Care: Pure moisture kick by Brenntag Specialties

by Brenntag Beauty & Personal Care

This Pure moisture kick is a natural 2-phase, anti-aging leave-on conditioner spray. It imparts a cashmere soft feeling to the hair. It allows reduction of 39.71% of the combing force on wet hair and 88.75% on dry hair. The hair is nourished by a COSMOS-certified emollient combination. It features:

OXISMOOTH® CP: which is a multifunctional ester used as a cyclopentasiloxane alternative.
OXISMOOTH® CO: which exhibits hair conditioning properties and improves wet combing without greasy feel.
CosVivet HA LOW: which is a medium molecular weight Sodium Hyaluronate that provides long-lasting hydration of the outer layer of the epidermis. It moisturizes the hair without weighing it down.
KenaPure D&C Red 33 and KenaPure FD&C Yellow 5: which give this formulation a beautiful pink color, inspired by Viva Magenta.
KenaPure Interference Royal Gold: which creates a nice golden interface between the two phases.

A formulation by Brenntag Specialties.

Skin Care: Smooth Moisturizing Body Lotion by AkzoNobel

STRUCTURE XL starch delivers a pleasant smooth feel to the skin even when the emollient quantity is reduced. Helps obtain stable and elegant emulsions by cold processes in few minutes.

Skin Care: Fragrance Balm

by Vantage

This silky fragrance balm glides over skin to provide a light layer of fragrance. Lipobutter® Sweet Almond provides a moisturizing, stable base for fragrance delivery.

Decorative Cosmetics: Plumping Lipstick by Ashland Specialty Ingredients

by Ashland

Plumping Lipstick rich, moisturizing lipstick adds volume to the lips. A formulation by Ashland Specialty Ingredients.

Sun Care: Broad Spectrum, Water Resistant, SPF 25+ Daily Facial Moisturizer by DuPont Tate and Lyle

by DuPont Tate and Lyle

This Broad Spectrum, Water Resistant, SPF 25+ Daily Facial Moisturizer is an elegant, light and water-in-oil (W/O) formulation. It spreads well, covers evenly and has built-in water resistance, enhanced using two emollients with excellent barrier characteristics. It combines both organic and inorganic sunscreen actives and allows for high SPF with relatively low level of active. It achieves protection beyond broad spectrum with a critical wavelength of 377.8 nm. It features Zemea® Propanediol which keeps water-soluble actives in solution through the evaporation process when the product is applied to the skin.

A formulation by DuPont Tate and Lyle.

Toiletries: Cracked Heel Cream by Hallstar

by Hallstar

Cracked Heel Cream is a soothing heel cream with natural derived ingredients created to nourish and soften hard dry skin. Cracked Heel Cream combines strong moisturizing ingredients as Sensolene® Care DD and olive oil to penetrate deeply. A formulation by Hallstar.

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