Binders

Available as fine powders or viscous liquids, binders provide structural integrity in pressed powders, mascaras, and lotions. They ensure uniform texture, prevent separation, and improve longevity. 

INCI names include xanthan gum, polyvinyl alcohol, and magnesium stearate. Clean beauty trends drive demand for plant-based binders. Regulatory guidelines focus on safety in long-wear and aerosol formulations.