IMCD presents its longevity-inspired concept and prototypes designed for hair care applications
Last update on Oct 9, 2025
IMCD Group ("IMCD" or "Company"), a global partner in the distribution and formulation of specialty chemicals and ingredients, participated in in-cosmetics Latin America 2025, one of the leading events for beauty and personal care industry in South America. The show took place on 23-24 September in São Paulo, Brazil, and gathered 6,743 visitors.
Total of 18 prototypes
For this edition, IMCD presented its Radiating Vitality concept, a celebration of timeless beauty inspired by longevity. At its booth, visitors explored prototype formulations developed in the Company’s own application laboratory in São Paulo. IMCD also introduced an interactive Hair Styling Station, where attendees experienced innovative prototypes designed for hair care applications.
A total of 18 prototypes were featured, with highlights including:
- Glass Skin Facial Serum – A gentle 99.7% natural serum with vegan, dual-action collagen peptides, providing both immediate and long-lasting visible benefits.
- Blueberry Yogurt Moisturizing Cream – Lightweight moisturizing cream with blueberry oil to promote skin renewal and improvement, and versatile for use in serums and sunscreens.
- SPF 60 Fluid Sunscreen with Color and Dry Touch – Combining sandalwood bioactive for longevity and pollution protection, with Vitamin F for skin nourishment and repair.
- Jelly Tint with Hyaluronic Acid – Innovative multifunctional formulation for blush and lipstick, with hyaluronic acid for immediate and long-lasting hydration.
- Velvety K-Beauty Lipstick – Matte lipstick, inspired by K-beauty, with a Distinctive velvety touch created from elastomer gel, waxes, and silicone powder for a pleasant sensory feel.
- Melon Hair Mask for Repair and Shine – Multifunctional conditioning agent with melon oil for shine, softness, strength, and nourishment in normal or damaged hair.
- Booster Ampoule – Concentrated and versatile solution to enhance creams and lotions, providing hydration, oil control, and anti-aging action.
Throughout the two-day event, IMCD engaged with beauty and personal care manufacturers, formulators, and brand leaders to share insights into emerging consumer trends and demonstrate how its innovative portfolio aligns with the demand for more sustainable, science-backed solutions.
Wiron Viana, director of the Beauty & Personal Care Business Unit at IMCD Brazil, commented, “Our portfolio for this edition brought together high-performance actives such as vegan collagen peptides, botanical bioactives, and multifunctional texture systems that enable the development of formulations with proven efficacy and unique sensoriality. Our objective is to support our customers and brand partners in accelerating innovation in strategic categories such as skincare, haircare, and makeup, always guided by science and sustainability.”
Building on the positive reception at in-cosmetics Latin America 2025, IMCD will continue advancing its partnerships and leveraging feedback from the event to expand its innovative, sustainable solutions for the beauty and personal care sector across Latin America.