Croda launches Beauty of Zero™ program focused on science-backed sustainability initiatives
Last update on May 25, 2026
Croda International Plc has announced the launch Beauty of Zero™, a new program underscoring its ambition for science-backed sustainability initiatives within the beauty industry.
Beauty of Zero™ reflects Croda’s commitment to enable the transition to a zero-impact beauty industry through ingredient innovation, transparent data, and collaborative scientific expertise. This supports the company’s long-term ambition for reducing environmental and social impacts across the beauty value chain while continuing to deliver high-performance ingredients for global beauty brands and their customers.
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Built around 6 pillars
Built around six pillars - Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation, and Zero Ambiguity - the program demonstrates how Croda is embedding sustainability considerations into product development, manufacturing, and customer collaboration. For example:
- Biotechnology-enabled ingredient innovation designed to reduce reliance on resource-intensive feedstocks and support more efficient, lower-impact manufacturing processes, helping customers formulate high-performing beauty products with improved sustainability credentials.
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- Increased use of renewable and responsibly sourced raw materials, alongside transparent lifecycle data and sustainability metrics, enabling customers to make more informed formulation and sourcing decisions.
- Advancing circularity through initiatives focused on reducing waste, improving manufacturing efficiency, and supporting biodegradable ingredient design to help minimize environmental impact across the beauty value chain.
The beauty and personal care market continues to evolve as formulators, brands, and regulators increasingly prioritize sustainability, transparency, and responsible sourcing. Through Beauty of Zero™, Croda aims to strengthen its position as a technical partner for the global beauty industry by combining scientific expertise with measurable sustainability progress.
Sandra Breene, president of Consumer Care, Croda, “Beauty of Zero™ demonstrates how sustainability and innovation are increasingly interconnected drivers of long-term growth. Customers are seeking high-performing ingredients that are backed by credible science, transparency and measurable sustainability benefits. By combining our formulation expertise, biotechnology capabilities and data-led approach, we are helping customers innovate with confidence while supporting the transition to a more sustainable beauty industry.”
“This program reflects the progress Croda is making across its sustainability agenda and highlights how smart science can help the beauty industry make meaningful progress toward ‘zero’ impact, addressing some of the most complex environmental and social challenges facing our industries.”
Beauty of Zero™ was first presented at the in-cosmetics global exhibition, where Croda exhibited ingredient innovations and insights aligned with the program’s sustainability ambitions.