Webinars by Shepherd Color 3

Shepherd Color demonstrates the impact of Arctic IR reflective pigments through a pavement experiment comparing coated and uncoated asphalt.

Using infrared imaging, the coated surface shows significantly lower temperatures, proving how IR‑reflective pigments reduce heat absorption even in medium‑tone colors.

This real‑world test highlights their value in mitigating urban heat, improving comfort, and supporting energy‑efficient infrastructure.