Henkel appoints APPLIED Adhesives as U.S. flexible packaging distributor
Last update on Jul 10, 2026
Flexible packaging converters serving food and beverage, health and beauty, and pet product brands face a narrow margin for error. Adhesives and coatings must hold up under demanding line speeds, meet regulatory requirements for the category, and still be available locally when a production run can't wait on a supply chain delay. Sourcing decisions in this segment increasingly hinge as much on distributor reach and technical responsiveness as on the base chemistry itself. You can now access Henkel's flexible packaging adhesive portfolio through a new exclusive U.S. distribution partnership with Applied Adhesives.
Expanding U.S. reach and ensuring high-level service for customers
Applied Adhesives will serve as Henkel's exclusive U.S. distributor for flexible packaging, pairing Henkel's established adhesive and coating portfolio with Applied's national sales organization, technical services, and logistics network. According to Lisa Fieldhouse, director of Market Development at Applied Adhesives, "By combining Henkel's trusted flexible packaging technologies with APPLIED's local inventory, technical expertise, and service flexibility, we are well positioned to support converters with the performance, reliability, and responsiveness they expect."
Henkel's Packaging Adhesives business brings more than three decades of experience in flexible packaging, according to the companies, with a portfolio built around premium performance, regulatory compliance, and sustainability requirements. James Cooley, business director - Flexible Packaging at Henkel Adhesive Technologies, described Applied's role as one of channel execution: "APPLIED's strong reputation as an adhesive distributor, equipment provider, and technical partner makes them an ideal channel partner for Henkel in the U.S. market. This exclusive partnership enables us to expand our U.S. reach while ensuring customers receive the high level of service and technical support required in flexible packaging applications."
Initial focus for the partnership is on flexible packaging converters in food and beverage, health and beauty, and pet product applications - segments where regulatory compliance and consistent local supply carry particular weight.
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Image Credits: APPLIED Adhesives