Polyolefins are low in cost but unfortunately they have a soft surface that scratches easily.
Alternatives are higher end polymers such as polyamides (PA) or styrene based polymers (ABS) that are molded in color and/or painted. But such alternatives are not economically sustainable.
As the SpecialChem Client consumptions of polypropylene is in the range of 10 million lbs/month (more than 4,000 tons per month), the business potential for a relevant technology is really huge.