Reducing TiO₂ Dependence with EverWhite® Pigment™ for PVC and Polyolefins
- 47 min
by
Chris Ahmer
One of the most widely used industrial minerals today is titanium dioxide (TiO2), which primarily delivers whiteness and opacity to consumer and industrial products. Challenges in using titanium dioxide are well known and include volatility in price and supply due to producers’ inability to effectively manage fluctuating demand. As a result, market dynamics warrant exploration of alternative products for high-volume applications – such as plastics.
One innovative alternative that is rapidly gaining traction is EverWhite® Pigment (EWP™), a mineral product that offers its users some level of titanium dioxide independence alongside additional “enhancements” not possible with titanium dioxide alone. This webinar will highlight the benefits of incorporating EWP™ into PVC and Polyolefin masterbatch and compound, with a focus on processing, mechanical strength, weathering, color and opacity. The analysis suggests that between 25% and 50% of TiO2 can be replaced by EverWhite® Pigment without any depreciation of aesthetic or performance attributes.
Presented by:
Length:
47 min
Why should you attend?
In this webinar, you will learn…
- How to reduce white pigment costs by up to 30%.
- Where EverWhite® can be used without any effect on processing, whiteness, opacity, or mechanical strength.
- About the North American supply of EverWhite® Pigment™, which can reduce white pigment procurement risks.
- How you can reduce your reliance TiO2 in various plastic applications and polymer systems.
Who should attend?
- Formulators
- Marketing Managers
- Sales Professionals
- R&D Managers
- Technical Managers
- Purchasing Managers
Presenters
Chris Ahmer
Business Development Manager – Plastics