Last News
Recovered carbon black and pyrolysis oil: BASF and partners advance tire circularity
Pirelli, Pyrum, Synthos and BASF are jointly advancing a tire-to-tire circular economy initiative in Europe, driving the development of an industrial ecosystem designed to increase the use of recycled materials derived from end-of-life and scrap tires.
The initiative draws on end-of-life tires collected across Germany, including from select Driver retail outlets and motorsport activities, together with scrap tires collected from Pirelli's Breuberg plant. These tires pass through an industrial chain designed to maximize their inner value, converting them into secondary raw materials, including synthetic rubber, certified under the ISCC PLUS scheme. This certification provides traceability along the value chain and allows the circular materials to be reintroduced into the manufacturing of new Pirelli tires, while maintaining Pirelli's highest standards of quality and performance.
