Milliken partners with Azelis for distribution of polyurethane colorants in India
Last update on Mar 4, 2026
Milliken and Azelis have entered into a distribution agreement in India to support the expansion of polyurethane colourant solutions across the market.
The collaboration builds on Milliken’s long-standing presence and leadership in India’s polyurethane industry and supports its continued growth across key polyurethane applications while for Azelis the cooperation complements their lateral value chain in the CASE segment in India.
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Stronger market access for differentiated PU colorant technologies
Milliken has been active in the Indian polyurethane market for several decades, supporting customers in the flexible foam and broader polyurethane segments through differentiated solutions, technical expertise, and strong local engagement.
This agreement reinforces Milliken’s established position in the market while creating a platform for future growth through a strong local distribution partner.
Under the agreement, Azelis will distribute Milliken’s Reactint® polyurethane colorant solutions in India. The agreement spans polyurethane applications overall, with coatings, adhesives, sealants, and elastomers representing an expansion opportunity for Milliken, supported by Azelis’ local footprint, application expertise, and customer reach.
India represents a strategic growth market for both companies’ polyurethane business. Selecting a distribution partner with deep market understanding, technical capability, and local presence is central to Milliken’s approach to scaling its polyurethane offering and delivering closer support to customers across the value chain.
The agreement builds on a long-standing commercial relationship between Milliken and Azelis in the EMEA region and extends their collaboration into India. Both companies share aligned, solutions-led business models, with a focus on differentiated products, strong technical and commercial support, and long-term customer relationships. Milliken and Azelis are also both EcoVadis rated, reflecting aligned approaches to responsible business practices.
Daan Vanwynsberghe, global business unit director Polyurethane, Milliken & Company, commented, “India has been a key market for Milliken’s polyurethane business for many years. This agreement supports our long-term growth strategy by strengthening our ability to serve customers across polyurethane applications, while selectively expanding into new segments through a distribution partner with strong local capabilities.”
Aparna Khurana, regional managing director, India, Indonesia and Malaysia, Azelis, shared, “We are pleased to work with Milliken to support the expansion of its polyurethane colourant solutions in India. Milliken’s established expertise and leadership in polyurethane applications, combined with Azelis’ local market presence and technical support, allows us to deliver meaningful value to customers.”