Birla Carbon showcases advanced carbon solutions at Tire Technology Expo 2026
Last update on Mar 3, 2026
Birla Carbon is participating in Tire Technology Expo 2026 in Hannover, Germany, from March 3–5, 2026.
The company exhibits at Stand No. C 224, highlighting its advanced carbon black and sustainable solutions engineered to enable superior tire performance while supporting the industry’s transition toward sustainability.
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Local-to-local supply model strengthens EMEA resilience
Speaking on Birla Carbon’s participation, John Davidson, chief Sales, Marketing & Sustainability Officer, Birla Carbon, said, “Birla Carbon brings a range of innovative carbon black solutions, backed by its decades of manufacturing leadership, at a time when the industry is focused on maximizing tire performance across diverse mobility requirements. As mobility evolves toward electric and more energy-efficient platforms, carbon black is increasingly becoming a key performance enabler, directly influencing durability, rolling resistance, and lifecycle emissions.”
He further added, “Tire Technology Expo provides an impactful global platform to demonstrate how our advanced carbon material solutions are engineered for modern mobility and sustainability.”
At the expo, Birla Carbon highlights its portfolio of advanced carbon solutions that enhance tire durability, improve fuel efficiency, and support next-generation mobility needs, including electric vehicles. These solutions are engineered to help tire manufacturers achieve performance gains without compromising on environmental goals.
A core focus will be Birla Carbon’s dependable and flexible supply capabilities across the EMEA region. With a strong local-to-local manufacturing and distribution footprint, the company positions itself as a preferred innovation partner, enabling faster collaboration, consistent quality, and supply resilience for customers operating in dynamic market conditions.
Sustainability will be central to Birla Carbon’s presence at Tire Technology Expo 2026. Birla Carbon will share its progress towards its net zero carbon emissions aspiration, including innovations such as Continua™ Sustainable Carbonaceous Material (SCM). Birla Carbon’s manufacturing sites globally are certified under ISCC Plus, reinforcing traceability and responsible sourcing across its value chain.