Avient to showcase cable solutions for AI data centers at Wire Düsseldorf
Last update on Apr 7, 2026
Avient Corporation heads to Wire Düsseldorf to highlight how its advanced solutions for power and data connectivity cables can help address critical challenges in data center cable infrastructure, including power delivery, thermal management, and fire safety.
The company will demonstrate the approaches and discuss emerging cable infrastructure challenges at Wire Düsseldorf 2026, April 13-17, in Hall 09, Booth C77 at Messe Düsseldorf, Germany.
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Solutions to tackle challenges of cable infrastructure
As global data center capacity is projected to triple by 2029, driven by compute-intensive AI workloads and expanding cloud deployments, cable infrastructure faces unprecedented demands that many existing solutions weren't designed to meet. The challenge: delivering more power and data in increasingly tight spaces while meeting stricter fire safety and sustainability standards.
“The data center industry is at an inflection point,” said Matt Guise, Global Marketing director, Power and Data Connectivity Cables at Avient Corporation. “Facilities designed three years ago are already capacity constrained. Operators need cable solutions that can handle 400G and beyond, dissipate heat in higher-density racks, meet stringent fire codes, and support circular economy goals—all simultaneously. The old playbook doesn't work anymore.”
Avient has solutions that specifically address these converging pressures, including:
For fire safety in high-density environments: The company's ECCOH™ Low Smoke and Fume Non-halogen (LSFOH) formulations deliver exceptional flame-retardant performance while significantly reducing smoke density, toxicity, and corrosiveness compared to traditional materials. These solutions meet Construction Products Regulation EN50575 and international fire safety standards, critical as rack densities increase fire risk.
For next-generation data speeds: Avient's materials enable the thin-wall insulation (100 µm) and high-speed processing required for Cat8, twinax, and high-speed interconnect cables supporting AI workloads. The company's pre-colored fluorinated ethylene propylene (FEP) solutions provide copper conductor insulation securing high-speed data transfer.
- For sustainability goals: Cesa™ Nox A4R antioxidant technology and Cesa™ Unify™ compatibilizer enhance recycling and enable greater use of recycled content, supporting the industry's shift toward circular economy models without compromising performance.
“Infrastructure providers can't wait for the next generation of technology,” added Deborah Sondag, marketing director, Color and Additives EMEA at Avient. “They need solutions today that won't be obsolete tomorrow—cables that can handle evolving power requirements, support faster data rates as they're deployed, and meet sustainability commitments that are already in place.”