Ampacet launches muted matte masterbatch inspired by ancient clay pottery
Last update on Jun 13, 2025
Ampacet has introduced the Earthen Clay Collection, a special effects portfolio that emulates the enduring, natural matte colors and textures of the earth.
Suitable in polyethylene for multilayer blow molding and extrusion, the Earthen Clay Collection is ideal for personal care, hair care and beauty packaging as well as home and garden products.
Featuring natural matte colors & textures
Because of the recyclable muted matte outer layer, the collection is part of the Ampacet R3 Sustainable Solutions portfolio and can effectively support a brand’s sustainability focus.
“Today, with the breakneck pace of technology, we question what it means to be human and long for a simpler existence with a deeper connection to the earth and our origins,” says Mercedes Landazuri, Ampacet market insight manager.
“The Earthen Clay Collection harkens back to prehistoric times, when clay figurines and pottery were made by cultures around the globe as a form of artistic expression,” she added. “Because of the strength and durability of these materials, clay art and functional artifacts dating back to over 20,000 years ago can be found in museums around the world, unlocking secrets of ancient societies and connecting us with humanity’s past.”
Earthen Clay Collection masterbatches are available in six colorways: Clay-Fired Red, Sunbaked Adobe, Golden Argilla, Limestone Loam, Volcanic Blue and Ancient Nettle.
“Today, with the breakneck pace of technology, we question what it means to be human and long for a simpler existence with a deeper connection to the earth and our origins,” says Mercedes Landazuri, Ampacet market insight manager.
“The Earthen Clay Collection harkens back to prehistoric times, when clay figurines and pottery were made by cultures around the globe as a form of artistic expression,” she added. “Because of the strength and durability of these materials, clay art and functional artifacts dating back to over 20,000 years ago can be found in museums around the world, unlocking secrets of ancient societies and connecting us with humanity’s past.”
Earthen Clay Collection masterbatches are available in six colorways: Clay-Fired Red, Sunbaked Adobe, Golden Argilla, Limestone Loam, Volcanic Blue and Ancient Nettle.
Source
Ampacet