New Red 1805

Anthocyanins (and) Citric Acid (and) Montmorillonite (and) Maltodextrin. New Red 1805 by Givaudan is a vegan high performance red pigment. It offers a sustainable alternative to synthetic red pigments, while creating new possibilities to answer the growing trend for healthier and cleaner beauty.

• It is crafted by green fractionation.
• This easy to formulate ingredient possesses high content of natural-origin ingredients without compromising performance on shade, intensity and stability.
• It is extracted from red radish raphanus sativus L. whose roots are naturally rich in colored metabolites named anthocyanins.
• It delivers a better chroma C* and a better coverage (contrast ratio) in comparison to synthetic benchmark red pigment.
• Also, features antioxidant properties, protecting the fragile lip skin from free radicals.
• It can be used alone in the formula or in association with other pigments to offer a deep glamorous and vivid color.
• New Red 1805 is used in make-up lipstick, lip balm, lip oil, lip gloss, lip scrub, make-up emulsion, powder, oily gel and soap.
• It is IECIC listed NATRUE approved.