Benecel™ hydroxypropyl methylcellulose E4M

Hydroxypropyl Methylcellulose. Benecel™ hydroxypropyl methylcellulose E4M by Ashland and distributed by Brenntag Beauty & Personal Care in US is a nature-derived rheology modifier. It is derived from sustainable wood and cotton-based cellulose, with 100% recycled cotton linters. It acts as a non-ionic thickener compatible with both anionic and cationic ingredients including other rheology modifiers. It is broadly compatible with surfactants, including sulfate-free types.

• It allows for reduced surfactant usage, improving cost-efficiency and sustainability.
• It enhances foam and foam stability while also improving the sensorial experience in hair and skin care products.
• It imparts a luxurious feel and texture, supports milder formulations through surfactant reduction.
• It is compatible with ethanol for use in hand sanitizer applications.
• Benecel™ hydroxypropyl methylcellulose E4M is used in a variety of product forms, including clear and opaque shampoos and body washes, liquid soaps, 2-in-1 shampoos, facial cleansers, bubble baths, shave creams, hair styling products, hand sanitizers, lotions and creams and bar soap.

This product is distributed in the North American (US) region only. For more information, please contact the Brenntag team using the Contact Supplier button.