DMAMP™ ULTRA PC

Dimethylamino Methylpropanol. DMAMP™ ULTRA PC by Advancion (formerly ANGUS) acts as a multifunctional alkalizing agent. It is used as a neutralizer and stabilizer and provides rapid, effective and efficient neutralization. Hair color formulations using DMAMP ULTRA PC showed superior color deposition and improved wash fastness on bleached hair, especially in red and black shades. It also performs better on gray coverage, maintaining the color even after 15 washes. It is 80% active and is a stronger base than ammonia and MEA with a lower nucleophilicity. It is particularly well suited for permanent and semi-permanent hair colorants. It is recommended for acid-functional raw materials used across a wide range of applications, including body wash, personal cleansers, facial cleansers, hair bleaching products, hair styling and oxidative hair colorants. It is suitable for skin and hair care formulations.