Category overview

Purifying Agents

Based on 390 products - Last update on the Jun 26, 2025

Purifying agents are fine powders, liquids, or gel-like materials having deep cleansing, pore-refining effects, and gentle exfoliation. This makes them ideal for face masks, detoxifying cleansers, and scalp treatments. 

Popular INCI ingredients in this segment include Activated Charcoal, Bentonite, Montmorillonite, and Kaolin. Natural and mineral-based purifiers have gained popularity. They have soft regulatory considerations on purity and heavy metal content.

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Purifying Agents