Fixatives

Fixatives are liquids or fine powders which provide long-lasting hold in hair styling and fragrance formulations. They create flexible or firm films, ensuring durability while resisting humidity and sweat. 

Popular INCI ingredients in this segment include Acrylates copolymers and PVP. Non-sticky, natural-finish formulas are trending. Regulations focus on VOC content and allowable film-former concentrations.