Vytrus Biotech Releases New Rinse-off Results for Its Hair and Scalp Care Ingredient

The following results were observed after only one application of ELAYA RENOVA™:

• Increased Hair Strength: ELAYA RENOVA™ enhanced hair strength by 15% compared to the untreated control, showing significant resilience against breakage under stress. Strength parameter was measured by applying the tensile strength, a controlled force to each hair fiber, and the maximum force required to break the fibers was recorded.

• Hydration Boost: Hydration was significantly improved, with a 48% increase in moisture retention. This was measured using a Corneometer, showing ELAYA RENOVA™'s efficacy in locking moisture in the hair fiber.

• Reduction of Split Ends: The active ingredient significantly reduced the occurrence of split ends up to 75%. Split ends were counted before and after treatment with a microcamera, highlighting its potential to repair and protect hair.

These benefits positions ELAYA RENOVA™ as a competitive active ingredient for consumers looking to improve hair structure and hydration and reduce split ends after a rinse-off treatment.

ELAYA RENOVA™ becomes a versatile active ingredient that addresses the hair skinification trend through a biological approach.

A biotechnology active that takes care of both the hair and scalp in one single ally for cosmetic formulations that have been extensively tested ex vivo, in vitro and in vivo in both hair and scalp for a 360º hair care strategy.

Source: Vytrus Biotech