Symrise launches plant-based protection technology for rinse-off formulations
Last update on Apr 20, 2026
Symrise has added Mindera® Euca to its Mindera® platform, extending its patented, plant-based product protection technology to rinse-off applications, within the Care & Wellness portfolio.
After opening a new chapter for leave-on formulations in 2025, with the Mindera® product protection toolbox, Symrise now helps brands elevate everyday rinse-off cleansing routines into wellness-focused rituals. The Mindera® platform offers a natural shield for personal care formulations by delivering superior, multifunctional broad-spectrum activity across all product categories.
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Improves foam, sensorial feel and broad pH protection
As a 100% plant-based multifunctional, Mindera® Euca (INCI: Piperitone) reliably upgrades rinse-off formulations. It boosts foam quality and volume and helps create a dense, rich foam, including in sulphate-free systems. Formulators can also build appealing textures by enhancing viscosity and improving the sensorial experience. In parallel, Mindera® Euca supports robust product protection across a broad pH range, so brands can deliver confident everyday performance.
“Consumers want rinse-off routines that feel great and fit busy lives,” said Advika Juliet, global product manager, Product Protection. “Sensorial performance plays a key role, especially with consumers increasingly looking for restorative, wellness-led experiences in their personal care routines. As people continue to seek natural, responsible solutions, Mindera® Euca can support rinse-off formulators to address these demands. Our innovative Mindera® technology offers customers natural, high-performing solutions, opening opportunities for brands in all product categories.”
Symrise focuses on product protection innovation for cosmetics and personal care. Mindera® Euca joins four other multifunctional ingredients in the Mindera® platform, supported by a strong patent portfolio. The platform relies on 100% plant-based ingredients and uses scientifically proven natural ingredients, helping customers deliver safety, performance, and a premium consumer experience.