Provital Launches Active to Protect Hair Fiber from Heat & Bleaching Oxidative Damage
Last update on Oct 4, 2024
Have you ever wondered what exists beyond what we can see? Beyond what our senses can perceive? This is where the universe of the invisible comes into play, a hidden dimension in which other realities exist. A perfect example of this concept is the molecular structure of hair.
That is why Provital is launching a new active ingredient for hair care that can act at the molecular level, protecting the hair fiber from oxidative damage caused by two commonly used stressors, heat, and bleaching, while also preventing future damage.
Enhance Hair Strength and Achieve Healthy, Protected Hair from Within
Keradeep is derived from pine bark extract (Pinus Pinaster), a compound rich in polyphenols with antioxidant activity. It is 100% of natural origin (ISO16128), Halal-certified, and meets COSMOS and vegan standards. It combines nature and science to enhance hair strength and achieve healthy, protected hair from within.
The combination of science and technology, and collaboration with companies and leading technological infrastructures using cutting-edge techniques, this natural active ingredient is the perfect solution for the most demanding consumers who do not want to give up potentially damaging hair treatments but still desire strong, healthy, and protected hair.
With Keradeep, they explore the world of the invisible and evaluate its effects on hair using various techniques. We utilize a patented fluorescent probe to tag carbonyl groups and measure the levels of carbonylated proteins in hair after bleaching or heat application. Additionally, to demonstrate Keradeep's ability to prevent hair carbonylation caused by bleaching, they employ ALBA synchrotron technology. They also showcase Keradeep's protective effect in maintaining the positional structure of keratin using Xpolar® technology.
These studies have shown that Keradeep works from within to protect cuticle proteins from oxidative stress by 68% and cortex proteins by 71%, preventing the appearance of carbonyl groups and the formation of oxidized cysteine species. Additionally, it exhibits a protective antioxidant capacity and preserves keratin structure by 94% against stressors such as heat or bleaching.