Nouryon introduces AI-driven formulation discovery tool at in-cosmetics Global

BeautyCreations™ is a digital portal that enables personal care formulators to quickly and easily search through Nouryon's vast repository of creative and innovative hair and skin care formulations. Powered by Albert Invent, the BeautyCreations™ formulation discovery tool leverages AI to help formulators supercharge their beauty formulation development.

Using natural language, formulators can describe their formulation requirements and desired consumer product claims to the BeautyCreations™ tool, which is trained specifically for personal care formulation chemistry.

'The launch of our new BeautyCreations™ formulation discovery tool highlights our commitment to innovation and excellence in personal care formulation. This initiative represents more than just a technological advancement – it establishes a new standard for supplier-formulator collaboration in the personal care industry," said Johan Landfors, chief technology officer at Nouryon.

With this new tool, Nouryon is providing an unparalleled platform that combines advanced technology with years of expertise. Upon launch, the BeautyCreations™ formulation discovery tool will allow customers to develop their own formulations from the Company's innovative portfolio of solutions.

'Our journey to global leadership in demanding chemistry has given us extensive expertise in formulation development, based on decades of customer dialogue and deep product knowledge," said Suzanne Carroll, senior vice president, Consumer and Life Sciences at Nouryon. "BeautyCreations™ represents a step-change for formulators, providing them an innovative new tool that simplifies discovering relevant solutions from our extensive portfolio of personal care formulations. It also guides formulators in understanding intricate formulation development and our diverse ingredients.'

Nouryon actively develops and promotes exemplary formulations that highlight its materials in formulated solutions, providing base examples for customers to further develop. These formulations, developed by Nouryon, are rigorously screened for intellectual property concerns and do not contain customer proprietary information. By combining the efficiency of artificial intelligence with deep formulation expertise, Nouryon and Albert Invent are creating a model where Nouryon and its formulation partners work together to drive innovation more effectively and efficiently than ever before.

Source: Nouryon