New botanical active targeting skin firmness, hydration & elasticity launched by Croda
Last update on Jun 23, 2026
Formulators working on skincare targeting long-term skin health can now evaluate Malvallin™, a patent-pending botanical active developed by Croda. The ingredient is designed to support firmness, hydration, elasticity, and visible facial volume, and is positioned for prevention-driven formulation strategies that address skin structure maintenance rather than correction of visible aging signs.
Developed and produced at Croda's site in France, Malvallin™ is derived from Chinese mallow fruit and is 100% naturally derived according to ISO 16128.
Access Croda's full product range directly in the Master Catalog of Cosmetics.
Works across multiple skin layers
According to Croda, Malvallin™'s performance has been validated through laboratory and clinical testing. Clinical data indicate visible improvements in hydration, redness, skin texture, and cheek volume after 28 days. Advanced 3D imaging and eye-tracking studies also showed enhanced perceived facial attractiveness, according to the same clinical program.
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The ingredient works across multiple skin layers - the hypodermis, dermis, and epidermis - to support the skin's natural renewal processes.
You can review Malvallin™'s full technical profile and regulatory status directly in the Master Catalog of Cosmetics.
Sandra Breene, president, Consumer Care, Croda, stated, "Consumers are increasingly looking for products that help maintain healthy skin over the long term, creating opportunities for brands to move beyond traditional anti-ageing approaches. Malvallin™ is a clear example of how the combination of technology, naturally derived ingredients and clinically proven efficacy can help customers respond to evolving consumer expectations while supporting premium product positioning."
Croda positions Malvallin™ for four formulation and market contexts relevant to product developers working in skincare:
Multifunctional efficacy across skin layers: The ingredient targets the hypodermis, dermis, and epidermis simultaneously, enabling simplified, high-performance formulations.
Skin science-enabled botanical derived with clinically proven efficacy: The combination of natural origin and clinical substantiation supports premium product positioning and evolving consumer expectations.
Prevention-driven claim alignment: Malvallin™ is positioned for Gen Y and Gen Z segments focused on long-term skin health and wellbeing.
- Sustainability credentials: The ingredient carries COSMOS¹ approval, vegan compliance, RSPO² certification, and Halal³ certification, which Croda indicates support responsible sourcing and formulation strategies.
Frédéric de Baene, R&D director, Croda Beauty Actives, stated, "Malvallin™ demonstrates the strength of Croda's approach to innovation, combining expertise in plant-derived technologies, advanced skin biology, and scientific substantiation. Rather than simply targeting visible signs of aging, we designed Malvallin™ to help maintain the skin's natural structure, supporting volume, firmness and resilience over time. What differentiates this ingredient is the depth of evidence behind it. We have validated its performance through biological, clinical and consumer-perception studies, providing customers with strong scientific support for product claims."
Malvallin™ is the result of multiple years of botanical research conducted by Croda, drawing on the company's expertise in plant-derived technologies, skin science, sourcing, and formulation. According to Croda, the ingredient combines advanced skin biology with naturally derived botanical science, and the company describes the launch as part of a strategy of leveraging natural origin materials to deliver technologies aligned with evolving consumer trends in premium beauty and personal care markets.
Seeking skin care ingredients from Croda? See all grades!
1 - COSMOS approved – certified to the COSMOS standard for organic and natural cosmetics, supporting recognised sustainable and responsible sourcing practices.
2 - RSPO certified – certified through the Roundtable on Sustainable Palm Oil (RSPO), supporting the use of responsibly sourced palm-derived materials.
3 - Halal certified – certified to meet recognised Halal standards for ingredient sourcing and manufacturing processes.