Momentive presents 100% biobased elastomer gel for new generation cosmetics

Last update on Apr 2, 2025

Momentive Performance Materials, Inc. (Momentive) presents HARMONIE™ NatuVel gel, a 100% biobased elastomer gel that enables a new generation of skin care, suncare, and color cosmetics. The innovation will be officially launched at in-cosmetics global 2025 in Amsterdam, Netherlands, from April 8-10. 

The solution is the latest addition to the HARMONIE™ product range, which combines Momentive's technical expertise with plant and mineral feedstocks. This winning combination delivers high-performance personal care ingredients with a higher content from renewable feedstocks. 

 

Offers luxurious sensory aesthetics, reduces the oily sensation


Designed with natural formulations and the needs of the clean beauty market in mind, HARMONIE™ NatuVel gel is derived from 100% plant-based raw materials and developed with the guidance of the Twelve Principles of Green Chemistry. 

This unique, patent-pending, translucent gel has been designed to provide formulation flexibility beyond traditional elastomer gels. It provides soft focus and blurring effects, offers luxurious sensory aesthetics, reduces the oily sensation of common cosmetic ingredients, including UV filters, and mattifies the skin. In addition, it brings functional benefits for the formulator, supporting the stabilization of W/O emulsions and helps to disperse and suspend pigments and powders.

'Our HARMONIE™ by Momentive range is a symbol of Momentive's commitment to the pursuit of a more sustainable world,' said Jose Luis Conde, vice president and global segment leader, Beauty and Personal Care. 'The launch of a breakthrough innovation like HARMONIE™ NatuVel gel shows the role of science and technology in overcoming challenges and taking us further on this journey. We aimed for a 100% naturally derived solution that could perform on par with silicone elastomer gels and that is what we are showcasing today.'

'We are excited to introduce the HARMONIE™ NatuVel gel to the market. We have listened to our customers' requests for biobased alternatives for ingredients that are hard to replace, such as the elastomer gels,' explained Sabine Turner, Global Natural's leader. 'We continue to invest in delivering materials that solve formulators real-time challenges.'

Momentive invites visitors to experience HARMONIE™ NatuVel and feel it to believe it. Skin care, color cosmetics, and SPF products formulated with HARMONIE™ NatuVel gel will be available at Momentive's booth (2A30) and at the in-cosmetics Sensory Zone. The launch is a highlight of the show program as well: Andrea Tomlinson, Naturals Marketing lead, will present a Technical Seminar on April 10th.

Interested in HARMONIE™ NatuVel gel? Check out this brochure to discover its unique features and benefits.

 
Source
Momentive