Lucas Meyer Cosmetics by Clariant launches ingredient to mimic effects of being in love
Last update on Mar 20, 2025
announces the global launch of , the first skin care ingredient that harnesses the benefits associated with the feeling of being in love. This breakthrough ingredient activates oxytocin receptors to deliver multiple scientifically proven skin benefits.It is a first-of-its-kind active cosmetic ingredient that directly activates the oxytocin receptor, mimicking the dermatological effects of being in love.
Long-term benefits for skin appearance & emotional well-being
'GlowCytocin™ is a significant step forward in neurocosmetics and skincare, offering both immediate and long-term benefits for skin appearance and emotional well-being,' says Isabelle Lacasse, head of Global Marketing, Product Line Management and Formulation at Lucas Meyer Cosmetics by Clariant. 'This innovation aligns with the growing consumer demand for multi-functional skincare products that deliver both visible results and positive emotions.'
GlowCytocin™ (INCI: Glycerin and Water and Hyacinthus Orientalis (Hyacinth) Extract) is derived from the bulbs of white Hyacinth, a plant that symbolizes pure love, aligning its origin with its purpose.
Able to activate the oxytocin receptors in the skin GlowCytocin™ biomimics many of the beneficial effects of oxytocin, known as the love molecule. In vitro and organ-on-a-chip studies have shown that GlowCytocin™ increases the proliferation of fibroblasts and sensory neurons, promoting skin rejuvenation and heightening skin receptivity to pleasant tactile sensations. Further, this ingredient decreases nociceptive nerve sensitivity for a comforting effect.
In a placebo-controlled clinical study of 60 male and female mixed-ethnicity volunteers (between the ages of 18 and 65), twice daily application of 1% GlowCytocin™ for 28 days visibly and significantly enhanced the participants' skin appearance. Skin luminosity and healthy glow both increased, evaluated by clinical grading and self-evaluation to release the 'Love Glow'. In addition, the number of wrinkles decreased, and skin elasticity improved for a rejuvenated skin look and feel.
In the same clinical study, receptiveness to pleasant sensations of touch was measured by electroencephalogram (EEG) upon feather touch on the forearm. 30 minutes after a single product application, this showed a significant increase in frontal cortex activity, an area associated with positive mood states and higher happiness levels. This was further confirmed with a significant increase in self-reported skin comfort and pleasantness. While enhancing receptiveness to pleasant sensations, GlowCytocin™ simultaneously significantly decreased capsaicin-induced skin discomfort.
GlowCytocin™ is China-compliant, COSMOS-approved, vegan, and has a natural origin index of 99.6%.
Source: Clariant
Source
Clariant