Light-activated pro-fragrance technology platform: New launch from IFF

"With SENSORA™, we are advancing fragrance performance into a new territory - one where scent continues to reveal itself in real life, long after the first moment of use," said Ana Paula Mendonça, president of IFF Scent. "By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy."

A pro-fragrance is a delivery system built for the controlled release of scent. At the core of SENSORA™ is a mechanism engineered to unlock complex olfactive dimensions over time, activated by light, both indoor and outdoor, for a controlled, phased release from storage through wear.

"SENSORA™ represents a step-change in how we design fragrance performance," said Mohammed Ashour, vice president of innovation for IFF Scent. "Its light-activated pro-fragrance mechanism gives perfumers a new level of control to orchestrate how scent evolves, revealing new olfactive facets over time while providing a scalable platform for innovation across applications and categories."

IFF introduces Floral Fusion under the SENSORA™ platform - its first light-activated pro-fragrance for liquid detergents. According to IFF, it delivers a long-lasting, evolving scent experience, releasing refined floral notes on dry fabrics, enriching the fragrance experience beyond the original scent signature.

IFF designed SENSORA™ to sustain fragrance beyond washing and into use, reveal new olfactive facets over time, and extend scent perception for up to 20 days after activation, according to the company.

This responds to a shift IFF has measured directly. A global usage and attitudes survey, conducted across 17 countries in 2026, found that more than one-third of consumers expect laundry fragrance to last longer, and nearly one in four want scent to remain noticeable for at least four days.

"SENSORA™ gives our customers a powerful new way to differentiate in laundry care, a category where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure," said Jan Bechtel, senior vice president of consumer fragrance for IFF Scent. "Starting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations."

SENSORA™ is part of IFF's SCENT+™ innovation pillar and is grounded in the company's Science of Performance approach, IFF states. It is designed to integrate into fragrance compositions, giving perfumers control to design bespoke performance profiles. Fabric care is the first application, with home and personal care as future extensions of the same platform.

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