IMCD to present its latest concept ‘Mastering Simplicity’ at in-cosmetics Global 2025

IMCD's 'Mastering Simplicity' isn't just a theme; it's a commitment to precision, performance, and innovation. With a practical approach, the company refines formulation challenges into sleek, efficient, and market-ready solutions that deliver on their promise.

At the booth, their experts will present 10 formulas inspired by this concept, offering visitors firsthand experience designed to spark their creativity in the development of innovative and appealing textures, performance, and results.

In addition, IMCD Beauty & Personal Care will celebrate the launch of its Beauty Studio Suncare, marking the extension of its signature service to the suncare category. Beauty Studios are IMCD's exclusive service that helps brands accelerate product development, while reducing the level of risk throughout the development process, now bringing tailored formulation expertise to sun protection.

The Beauty Studio Suncare will feature SPF chassis ranging from SPF 20 to SPF 50, offering a flexible base for formulation development. In addition, a curated selection of ready-to-use formulas will illustrate how IMCD's expertise can successfully address the complex formulation, regulatory, environmental, and performance challenges in the suncare market.

Experience IMCD's innovation in action:

• 'Mastering Simplicity' zone (Booth 1B90): 10 exclusive creations with textures that captivate the senses, performance that delivers, and results that make a difference
• Beauty Studio Suncare corner (Booth 1B90)
• Sensory Bar: Hands-on experience with four formulations from 'Mastering Simplicity', including the Xtra Glow Nano Elixir, Cashmere Powder, Icy Glow Stick and UV+ Face Serum
• Technical seminar (8 April, 15:40, Theatre 2): Biohacking: How to Empower Our Skin's "Do-It-Yourself" Abilities?, presented by Maud Chapis, global marketing director, and Kathryn Davies, technical manager
• Formulation Lab (9 April, 12:30, Hall 6, Booth 6C10): A hands-on deep dive into the Xtra Glow Nano Elixir, a cutting-edge nanoemulsion, with Anne-Sophie Gardes, EMEA regional technical director

'At IMCD, our ambition is to empower our customers to accelerate innovation and create products that combine high performance, outstanding sensorially, and true consumer relevance,' says Laurent Blasco, global technical director, IMCD Beauty & Personal Care. 'At in-cosmetics, we're excited to showcase how we turn scientific expertise into tangible beauty innovations through 'Mastering Simplicity'.'

'As a trusted partner in beauty innovation, IMCD doesn't just observe market movements, we help shape them and translate insights into meaningful, high-performance formulations,' said Maud Chapis, global marketing director, IMCD Beauty & Personal Care. 'With 'Mastering Simplicity', we show how expertise and smart formulation can help brands stand out in today's fast-evolving market.'

Source: IMCD