Givaudan unveils new technology for perfumers to create scents that evoke sensuality

Aligning with Givaudan’s commitment to enhance emotional connections through perfume, ChériScentz™ will allow consumers to embrace their sensuality in day-to-day life.

Sensuality is defined as the capacity to experience pleasure and connections through the senses.

This innovation delves into this concept, highlighting how odors can evoke feelings of attraction, intimacy, and shared experiences. With 95% of Brazilian women* connecting with sensuality when using a perfume, and 72% of French and American* consumers stating that someone’s fragrance can make them want to touch or kiss them, the importance of scent in fostering emotional bonds is clear.

“Givaudan’s Health and Wellbeing Centre of Excellence has played a crucial role in developing this patent-pending algorithm. This innovative tool, which was conceived in Brazil, harnesses advanced research derived from global consumer studies and is evaluated using G-Evocations™, a specialized method that assesses fragrance sensuality through visual stimuli. This approach guarantees high discrimination, quality results, and consumer relevance across diverse markets,” said Jeremy Compton, global head of Science and Technology Fragrances.

As consumer preferences evolve, there is a growing demand for smells that reflect authenticity, inclusivity, and emotional connections. ChériScentz™ addresses these needs by enabling perfumers to create scents that are not only appealing but also resonate with the multifaceted nature of modern sensuality. This includes expanding fragrance offerings beyond fine fragrances to other product categories for bath, body, laundry, and home.

Discover the power of ChériScentz™, a revolutionary approach to create perfumes which capture the essence of true sensuality.

* Internal data