Elementis Personal Care to unveil its cutting-edge innovations at in-cosmetics Global 2025
Last update on Mar 10, 2025
Elementis Personal Care to unveil cutting-edge innovations in beauty and personal care at in-cosmetics Global 2025 from 8th to 10th April in Amsterdam, Netherlands, at Booth 1C30.
Elementis, one of the leading experts in mineral-based rheology modifiers and antiperspirant actives, is reshaping the beauty and personal care industry through innovations and sustainability.
New products highlight at Innovation Zone
BENTONE® ULTIMATE series - Ultimate efficiency, enhanced formulation flexibility
The BENTONE® ULTIMATE series, featuring BENTONE® ULTIMATE ISD and BENTONE® ULTIMATE LC, introduces innovative, patent-pending oil phase rheology technology. Utilizing industry leading organically modified hectorite clay and a 100% natural activation system, this new gel technology achieves exceptionally high activity levels that supersede traditional systems.
DEOLUXE™ SC
DEOLUXE™ SC is a novel, antiperspirant* and deodorant active that addresses a key challenge in non-metal based high-performance sweat control, featuring strong and clinically proven sweat reduction.
Product promotion
BENTONE HYDROLUXE™ 360 - Perfect solution to formulate K-beauty lightweight skincare
KIND-TO-BIOME certified, COSMOS- and NATRUE-approved, BENTONE HYDROLUXE™ 360 is a natural O/W emulsifier and stabilizer that offers ultra-soft sensory and silky-smooth skin feel. Visit 1C30 to learn more about its microbiome-friendly, innovative raw material and benefit from a 25% discount on finished products, fast-track testing and a three-hour free consultation service from KIND TO BIOME.
Beauty and sensory experience at Makeup Bar and Sensory Bar
Makeup Bar
Glazed lips, glossy lips… try their Luscious Lip Duo at the Makeup Bar. Hydrate lips with their pillowy-soft Lip Treatment or shine with their Glossy Lip Color Melt.
Sensory Bar
One ingredient, two unique textures! Creating a multi-functional, non-greasy, oil-based sunscreen and a lightweight water-in-oil lotion with unique sensory experiences can be challenging. BENTONE® ULTIMATE offers enhanced formulation flexibility with different textures. Experience the Gelled Oil Sunscreen and Bare Canvas Face Base at the Sensory Bar.
Sustainability Zone and presentation
REACH AZP 908 LC
At the sustainability zone, they will introduce REACH AZP 908 LC, an aluminum active for antiperspirant products using high-quality upcycled aluminum, reducing the carbon footprint and enhancing sustainability profiles.
Holistic sustainability in personal care
Join Erik Gunderman, Innovations manager personal care, as he explores a holistic approach to reducing the environmental impact of beauty products. The presentation will cover carbon emission reduction, biodegradability, and regulatory hurdles.
- Date & time: Wednesday, 9th April, 14:00 - 14:30
- Location: Sustainability Forum Theatre, Hall 11, 11C30
Visit them at in-cosmetics Global and experience the future of personal care firsthand.
* - Not listed on the US FDA antiperspirant monograph - not available in the US
Source
Elementis