dsm-firmenich Launches Natural Range Balancing Hair, Scalp & Mind
Last update on Sep 16, 2024
- introduces HEADtherapy, a holistic hair care line-up that soothes, purifies, and strengthens hair, scalp, and mind.Modern life is demanding, and consumers are increasingly realizing the importance of self-care in maintaining their physical and emotional wellbeing.
Designed to Sooth, Purify & Strengthen Hair, Scalp & Mind
Research shows that there has been a shift in interest from traditional hair care solutions towards a more holistic approach targeting overall scalp and hair health. Globally, 63% of early adopters look for healthy hair and 55% of early adopters look for a healthy scalp.
At the same time there is a growing interest in the power of fragrances and aromatherapy with ⅔ believing that fragrance can do more than just make products smell good. Globally 83% found the idea of aromatherapy very interesting. dsm-firmenich Perfumery & Beauty is positioned to meet these emerging consumer needs.
By combining a selection of Beauty & Care's unique bioactives with Perfumery's powerful essential oils they have created three science-backed self-care routines designed to sooth, purify, and strengthen hair, scalp, and mind. The line-up uses more than 90% natural origin and is backed by the proven emotiwaves® fragrance innovation which has a proven influence on emotions, activating positive feelings.
Source: dsm-firmenich
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dsm-firmenich