DKSH to distribute Point Grey’s baby and personal care portfolio in Vietnam
Last update on Aug 29, 2025
DKSH Business Unit Consumer Goods, a partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into an agreement with Point Grey Vietnam Company under Point Grey Japan to distribute the complete portfolio of baby and personal care products in Vietnam.
This strategic partnership marks Point Grey's entry into the Vietnamese market with DKSH providing full market expansion services to establish and grow the brand's presence locally.
Deliver Japanese manufacturing excellence to Vietnamese families seeking premium care solutions
Point Grey has chosen DKSH to introduce its premium product portfolio to Vietnamese consumers. The agreement covers Wonder Baby premium baby diapers, Wonder Free sanitary pants, Wonder Wear adult care products, and Wonder Wipes wet tissues, all adhering to the quality standards of the Japanese brand and reflecting Point Grey’s commitment to consumer wellness and safety-first design principles.
Under this strategic collaboration, DKSH will implement an exclusive full-service distribution model, leveraging its expertise in modern trade and e-commerce channels to enhance product accessibility across Vietnam. The partnership aims to deliver Japanese manufacturing excellence to Vietnamese families seeking premium care solutions.
Richard Hon, chief executive, Point Grey Vietnam commented, “Partnering with DKSH represents a pivotal step in our growth strategy for Vietnam. DKSH’s robust capabilities in distribution, combined with their deep market insights, will enable our product line to reach more Vietnamese families, advancing our mission to deliver exceptional care for babies, women, and the elderly”.
Kim Le Huy, vice president, Business Unit Consumer Goods, DKSH Vietnam, added, “We are thrilled to collaborate with Point Grey to bring premium, Japanese-quality care products to Vietnamese consumers. By leveraging our expertise in market expansion, DKSH is committed to fostering growth with Point Grey as their strategic growth partner in Vietnam.”
This partnership reinforces DKSH’s position as a trusted growth partner for international consumer brands in Asia Pacific. The addition of Point Grey’s diverse portfolio to DKSH’s extensive distribution network demonstrates both companies shared dedication to delivering safe, innovative, and high-quality products that enrich the lives of Vietnamese consumers across generations.
Image Credits: DKSH