Croda reveals INCI name for its advanced hair repair ingredient

KeraBio K31 is a novel, bio-based product which is the next step up in hair repair outperforming the benefits of animal-derived keratin. The ingredient, which is designed to repair and strengthen hair, sets a new standard in hair care performance and innovation for the professional hair salon market. The biotech-powered biomimetic bond builder delivers a vegan keratin recharge at the molecular level, elevating hair strength beyond repair.

This pioneering innovation is a great example of close cooperation across Croda’s global R&D, biotech, operations, and marketing teams, supported by key external scientific contributors:

• The team at their Biotechnology Research and Technology site, Daresbury, UK, led the creation of the novel keratin structure that met the performance and sustainability specifications.

   

• Additional insights about KeraBio K31’s unique mode of action, particularly its role in forming internal hair bonds, were developed by the UK R&D team, strengthened by data generated in collaboration with trusted external partners, adding depth to our understanding of this advanced technology.

   

• In parallel, their R&D team in the USA delivered robust in-vitro performance data, demonstrating KeraBio K31’s ability to significantly improve hair strength and resilience, validating its benefits in real-world application.

   

• Supporting the scale-up process, its Process Innovation team brought critical expertise to ensure KeraBio K31 was production-ready at a commercial scale, preserving its integrity and performance in formulation.

Sandra Breene, president of Consumer Care commented, “KeraBio K31 is a strategic response to evolving consumer expectations around efficacy, sustainability, and science-led performance.”

“This launch is the result of extensive collaboration across our global business. By bringing together our innovation, sustainability, and formulation teams, we have developed a biomimetic keratin technology that not only reflects our commitment to pioneering high-performance beauty solutions but also demonstrates how we innovate together to shape the future of hair care.”