Croda Beauty Actives Develops Active Ingredient Dedicated to Skin Hydration
Last update on Nov 18, 2024
Cosmetic products offer a wide array of consumer benefits such as skin glow, soothing, plumping, or smoothing. Moisturizing is the only underlying, universal benefit to any effective cosmetic product. (formerly ) has developed Moist 24™, an active ingredient dedicated to skin hydration, with a long history of proven consumer benefits.
Efficacy Tested in Leave-on and Rinse-off Applications
Moist 24™ PLUSNAT will undoubtedly fulfill the brief for the development of your upcoming moisturizing product, addressing important matters such as sustainability, efficacy, diversity, holistic approach, and more.
All the exciting features of this long-lasting moisturizer:
- Successfully tested on different skin phototypes including darker ones (phototype VI)
- Efficacy tested in leave-on and rinse-off applications
- Available in an encapsulated version that can be used for make-up powders
- Available in 4 versions with different preservatives and natural grades with the brand new greener version Moist 24 PLUSNAT™ featuring a 100% natural origin content (and 58.7% natural content)
- IECIC-approved and RSPO-compliant
Source: Croda
Source
Croda