Croda Beauty expands sensory-driven formulation tool to enable precisely tuned experiences
Last update on Dec 30, 2025
Croda International Plc (“Croda”), the company that uses smart science to create high-performance ingredients and solutions that improve lives, announces a significant update to its groundbreaking SenStories™ selector tool. This sensory-driven formulation tool now features five additional emulsifiers and emulsifier combinations, further enhancing its ability to help formulators achieve precisely tuned sensory experiences.
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Five additional emulsifiers and blends
SenStories™ bridges the gap between science and consumer expectation. It translates complex sensory experiences into intuitive, consumer-focused descriptors, enabling formulators to confidently craft skin care with targeted sensory profiles that genuinely resonate with end users. This expansion enriches the tool’s content and capabilities, making it even more responsive to the demands of modern beauty formulation.
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Sandra Breene, president Consumer Care, tells us, “The expansion of our SenStories™ tool is a powerful confirmation that our customers truly sit at the heart of everything we do. By deepening our sensory insights and translating them into tools that empower formulators, we’re ensuring that every innovation we deliver is shaped by real consumer needs and expectations.”
What’s new in SenStories™:
- Expanded emulsifier portfolio: Five additional emulsifiers and blends have been integrated, broadening scope for sensory innovation
- Refreshed, intuitive interface: An optimized layout and enhanced navigation streamline the user journey, enabling faster ingredient discovery
- Enhanced filtering options: Newly introduced filters include vegan suitability and ISO 16128 compliance, supporting formulation choices that meet both sensory and regulatory standards
These upgrades remove the trial and error from formulation development, allowing tailored ingredient recommendations based on accreditation and compliance, technical performance, and utilization of a bespoke algorithm to match resultant sensory experience with consumer language. Resulting in faster ingredient selection with confidence that the resultant formulation sensory will match consumer expectations.
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Magali Bonnier, Research & Technology specialist said, “At Croda Beauty, we’re passionate about empowering formulators with tools that simplify complexity. The enhanced SenStories™ tool is a perfect example of how we’re combining science, innovation and user-centric design to support the creation of beauty products.”